Uncover the right problems before investing in solutions
The Discovery and Challenge Framing workshop equips your team with the essential skills to master the crucial early 'Empathise/Discovery' and 'Define' stages of the innovation process. Learn to deeply understand user/operational contexts, uncover unmet needs, and accurately define the right problems before investing in solutions. With Creative Spark as your service provider, you'll benefit from expert guidance that transforms ambiguity into clarity, helping you stop solving symptoms and start addressing root causes.
This interactive session immerses your team in effective discovery and problem framing. Methods are learned by applying them directly to a current challenge faced by your team.
What to Expect
- Planning & conducting user research (including desk research, interviews, observation);
- Understanding context (Personas, Journey Maps);
- Synthesising insights (Affinity Diagrams, Jobs-to-be-Done);
- Root cause analysis (5 Whys);
- Framing actionable problems (How Might We...);
- Mapping the operating environment (tech capabilities, data needs, regulations, market, ethics, strategy, resources); &
- Prioritising problems.
Book your Discovery and Challenge Framing workshop with Creative Spark today and equip your organisation with the proven methodologies to uncover genuine user needs, identify root causes, and define actionable challenges that drive real innovation.