Customer Challenge Insights

Service Description

FXC Reference Number: DIMR99324 People don’t buy products or services, they buy solutions to problems. This service will put your organisation immediately in front of your proposed customers and arm you with the templates, tools and techniques to productively challenge your thinking in an effort to uncover the real problem you are trying to solve. What to expect: You may be pushed out of your comfort zone during this service. The techniques applied in here can feel alien to those unfamiliar with them, but they have been proven to work time and time again. The service consists of structured sprints, plotting your discovery journey. These are supported by step-by-step instructions, measures of success and 8 weeks of mentoring. What you takeaway: • A new perspective on your innovation concept grounded in real data • Independent feedback throughout the journey • Guidance and advice on your next steps This service is designed for: Entrepreneurs and Product Owners in the process of designing initial customer-facing prototypes and/or those looking to reset their product journey. This service must be booked after: • Digital Maturity Assessment; or • Digital Maturity Assessment for Industry